How to set the right price from the beginning.

Pricing too low can leave money on the table. Pricing too high can discourage buyers, reduce showings and unnecessarily prolong the sale.

Market value is not simply a number

A property’s value depends on more than its size or municipal assessment. Important factors include:

• Recent sales of comparable properties
• The neighbourhood and precise location
• Size and layout
• Overall condition and renovations
• Parking and outdoor space
• Condominium fees, when applicable
• Competing listings when the property reaches the market
• Current market conditions

The municipal assessment is primarily used to calculate taxes. It does not necessarily represent what a buyer would pay today.

Compare with properties that actually sold

Current listings show what sellers are asking. Sold properties reveal what buyers actually agreed to pay.

A sound analysis considers recent comparable sales and adjusts for meaningful differences. A property with parking, for example, should not be compared directly with an otherwise similar property without parking.

The first weeks matter

A new listing usually receives its greatest attention at the beginning. Active buyers and their brokers see it quickly.

When the price makes sense for the market, this initial period can generate more visits and create genuine interest. When it is overpriced, buyers may wait for a reduction or choose another property.

Why not simply try a higher price?

A price can always be reduced later, but a reduction cannot fully recreate the attention of the first days on the market.

An ambitious price can work when comparable sales, distinctive features and current demand support it. It should be part of a considered strategy, not simply a number chosen to see whether someone accepts it.

The right price must also reflect your objective

The best strategy also depends on your situation:

• Must you sell before buying?
• Do you have a specific moving date?
• Is a faster sale important?
• Are you prepared to test the market for longer?
• Should certain work be completed before listing?

Your answers help shape a strategy suited to your reality.

A clear evaluation before deciding

Before setting the price, I prepare an analysis based on comparable properties, recent sales, current competition and your property’s particular features.

My objective is not to suggest the highest number merely to obtain your listing. It is to give you an honest reading of the market and a strategy that protects your interests.